Betty loves her Mother. Read a little bit about why we love this denim brand SO much and see which of your favorite celebs are diggin' it too!
When It Comes to Jeans, Mother Knows Best
“It takes a lot to get a girl out of leggings and back into jeans!” laughs designer Tim Kaeding, who, along with business partner Lela Tillem, is behind the new denim brand Mother. He should know; he’s spent the last two years developing materials that look like denim but feel like cashmere with the aim of spearheading a denim revival. “For jeans to make a comeback, technology has to step in,” Kaeding continues. “We weave in fibers more typically used in knits, then treat them with fabric finishes—but those are secret!”
However, it’s not just texture that Kaeding prides Mother on: “We’re constantly devising new fits,” he says. “We started out with three, but that soon grew to nine.” So with jeans making spring catwalk appearances (check out Stella McCartney and Derek Lam’s multiple retro guises), this is your go-to brand for seventies styles with irresistible stroke-worthy appeal. There’s the Curfew, the Drama, and, for the wide-leg beginner, the Runaway Skinny Flare—all titles relating to high school or parental warnings and a far cry from naming them after cities or famous people, because everyone’s done that already. Jeans aside, there’s the Straight A ankle skirt and a selection of chambray shirts, cotton T-shirts, and vests in the mix. “After all,” says Kaeding, “it’s a little sad to just show bottoms; we wanted to create whole outfits.”
Mother’s Kaeding and Tillem’s relationship started out as far from familial. Initially, the two were denim rivals—Kaeding used to design for 7 for All Mankind ,while Tilled worked in sales at Citizens of Humanity—but their relationship evolved into a business partnership. Both profess to wearing jeans every day and say they have business “in their blood.” “It got to the point where there was nothing clever about jeans anymore,” says Kaeding of the duo’s synchronized move. “We wanted to go in a new direction with Mother.” And with their new venture pushing technological boundaries in fabric-making, it’s clear they’re achieving their goal. So all that’s left to question is—what’s the meaning behind that name? “Mother is an ironic play on a pretty strong word,” explains Kaeding. “It can be nurturing or a cuss, but it’s in your face.” Sounds like the perfect fit for their supersoft, runway-relevant styles. Our verdict? We think both you and your mother will approve.
- Excerpt from VOGUE